So Cal Rapper Doug The Plug Connects With Money Mass For Their Engaging Video For, “Say What?”

Very Bad Magazine
2 min readFeb 23, 2021

Traditionally, collaborations are a great way for multiple artists to feed off of each other’s fan bases. Things really click when, not only are the people collaborating cut from the same cloth, but also when sonic chemistry is apparent. There’s almost nothing better than a team up of artists who compliment one another well. Hailing from So Cal, Doug The Plug showcases these exact qualities as he teams up with Money Masss for their new video for, “Say What?”

Directed by Bradley Dunn, “Say What?” is a visually stimulating, enjoyable video that finds Doug and featured artist, Money Masss in a luxurious backyard surrounded by beautiful women. Soundtracked to thumping production from Martianonthebeat, the record itself is a festive one. Showcasing his knack for melodic ability on the hook, Doug then quickly shifts and highlights his abilities as a lyricist in between. Going back and forth with Money Masss, the two also highlight their developing chemistry together, which each of them providing refreshing performances on the record. Combining the elements that are featured visually with the infectious sounds of the track and you have one of the more intriguing releases of the holiday season.

With 2020 closing out, Doug is smart for testing the waters and checking the temperature of what his fans are listening too. Take a listen to the single below and get familiar with Doug The Plug.

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