Rising Songwriter IAMTHELIVING Connects With Joseph Carney For Their Impressive New Video For, “The Reverse Music Video”

Hailing from the U.K., ascending artist IAMTHELIVING has been carving out a substantial following for himself behind his vast vocal range and engaging pen. Similarly, filmmaker Joseph Carney has been doing the same with his unique shooting style, driving both of them to reach out for a collaboration. The result is the impressively shot video for IAMTHELIVING’s single, “The Reverse Music Video.”

A holistic collaboration that showcases the two artists’ natural chemistry and keen eye for detail, “The Reverse Music Video,” makes for a refreshing take upon music visuals in a current landscape where many are falling into the same patterns. Not only is the pair’s willingness to break boundaries and work outside the box highly admirable, so is the craftsmanship itself — an enlivening combination of atmospheric alternative R&B sounds from IAMTHELIVING and glowing, focused shots from Carney that inspire a feeling of clarity.

Take a peek at the video below and get familiar with the impressive duo.