Ascending NYC Native, SHE LOVES BOON Drops Off His Impressive New Video

While New York City is factually accepted as the birthplace of Hip-Hop, it would be hard to argue that it’s currently, The Mecca. In recent years, other areas like Southern Florida, Southern California and of course, Atlanta — wow, I just noticed those are all technically southern places — have probably had more stake to the claim. Despite this, NYC is still where dreams come true and has enough cache to be right back at the top, at any given moment. Looking to either be the catalyst or a benefactor, rising rapper SHE LOVES BOON has began to carve a lane for himself. He doubles down on that notion with the release of his engaging new video for, “OMG!”

Infectiously shot in a flower field, director, Doomi, created a host of pristine shots for the video. With the melodic production from Eem Triplin to soundtrack, the video plays like as if a commercial for flowers featured the music of a pop rapper, which is surpassingly fitting. As for BOON, he easily takes charge of the record and stands out as the most impressive part of an already engaging trio.

Take a listen to the song below and get familiar with SHE LOVES BOON.